{"id":10857,"date":"2019-08-15T07:00:44","date_gmt":"2019-08-15T14:00:44","guid":{"rendered":"http:\/\/canary.kcprod.info/blog\/?p=10857"},"modified":"2023-10-10T15:57:36","modified_gmt":"2023-10-10T22:57:36","slug":"5-surprising-ways-to-trick-your-brain-into-spending-less","status":"publish","type":"post","link":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/","title":{"rendered":"5 Surprising Ways to Trick Your Brain Into Spending Less"},"content":{"rendered":"\n<p>Saving money is the financial equivalent of working out for many of us. Common sense tells us it will be beneficial in the long run, yet our brains can too easily self sabotage and talk us out of doing it in a matter of seconds. <em>I\u2019ll spend less next month. I work hard and should enjoy my money. These are *investment* cashmere sweaters. <\/em>Whether you want to save for retirement, <a href=\"https:\/\/canary.kcprod.info/blog\/build-emergency-fund\/\">build an emergency fund<\/a>, put <a href=\"https:\/\/canary.kcprod.info/blog\/best-time-to-buy-a-home\/\">money aside for a new house<\/a> or car, or pay for your next vacation, spending less money every month will help you reach your goals faster and set you up for a financially thriving future.&nbsp;<\/p>\n\n\n\n<p>First of all, there\u2019s absolutely nothing wrong with spending some of your hard-earned cash on yourself. Being smart about your money doesn\u2019t mean living a bare-bones life where you\u2019re deprived of all ability to be a human, which includes being sometimes indulgent and sometimes lazy \u2014 being smart about your money means accepting that you <em>are <\/em>going to be those things sometimes, deciding which places are most worth it to you to splurge or cut corners, and planning accordingly. Existing in the world is hard enough without beating yourself up for buying lunch when you don\u2019t have time to prep a meal. But at the same time, getting ahold of your finances means thinking about what\u2019s worth splurging on and what isn\u2019t. <\/p>\n\n\n\n<p>Regardless of how much cash you have, doing the most with your money that isn\u2019t going toward rent, bills, and basic living expenses will go a long way toward <a href=\"https:\/\/www.wealthfront.com\/planning\">creating a financial plan that works for <em>you<\/em><\/a>. The point is to figure out your financial priorities for this stage in your life and create a spending plan to match. Do you <a href=\"https:\/\/canary.kcprod.info/blog\/should-you-pay-off-debt-or-invest-heres-the-real-answer\/\">have high-interest debts<\/a> that you want to pay off? Do you want to start saving for a wedding, a new car, a house, or having kids (either soon or someday)? Do you already have kids and want to help them pay for college when the day comes? Do you want to save up enough cash to cover your expenses if you lose your job or have unexpected medical bills? There are a million reasons to save money for the future, of course, and pinpointing what\u2019s important to you will help you make a comprehensive financial plan that actually serves your goals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/d3mlE7uhX8KFgEmY\/giphy.gif\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>via <a href=\"https:\/\/media.giphy.com\/media\/d3mlE7uhX8KFgEmY\/giphy.gif\">Giphy<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>If you\u2019re thinking, \u201cSure, saving more and spending less sounds great in theory, but how do I actually do it?\u201d We hear you. It\u2019s definitely not always easy. It\u2019s all well and good to make a budget so clean you could eat overpriced takeout on it, but who is going to physically take your laptop away from you when you get an email about a sale on something you definitely don\u2019t need but totally want to buy anyway?&nbsp;<\/p>\n\n\n\n<p>We\u2019ve been there, and luckily, there are a few sneaky ways you can circumvent your most impulsive (and forgetful) moments and keep your money moves aimed squarely at where you <em>actually<\/em> want your cash to go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Automate your savings and investments deposits<\/strong><\/h2>\n\n\n\n<p>The single best thing you can do to spend less is making saving and investing a decision you make <em>once<\/em>, as opposed to having to remember to do it every month. Scheduling monthly transfers for a certain amount of cash out of your checking account right after your paycheck hits your bank account will trick your brain into thinking you have less money in the first place. If you see less money in your bank account, odds are you\u2019ll spend less.&nbsp;<\/p>\n\n\n\n<p>You probably know that automatic deposits are a lifesaver when it comes to setting aside money for retirement or contributing to your investments, but they can actually help you <a href=\"https:\/\/canary.kcprod.info/blog\/short-term-long-term-saving\/\">save more cash in general<\/a>. And you <em>know <\/em>we have a suggestion about where you should automatically funnel that cash: <a href=\"https:\/\/www.wealthfront.com\/cash\">the Wealthfront Cash Account comes complete with a top-of-market APY<\/a>, up to $8 million FDIC insurance, unlimited transfers, and no fees. And to make your life even easier, you can set up recurring transfers for once a week, every other week, every month on the 1st and 15th, or monthly depending on when payday rolls around.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make a commitment worth keeping<\/strong><\/h2>\n\n\n\n<p>When you sit down and budget how much you want to spend each month, there\u2019s usually no real incentive to stick to it. Sure, you\u2019ll be disappointed in yourself for spending more than you planned, but what\u2019s adulthood if not lots of small disappointments that you have to learn to live with? The key to following a budget is setting up what <a href=\"https:\/\/en.wikibooks.org\/wiki\/Bestiary_of_Behavioral_Economics\/Commitment_Devices\">behavioral economists call a \u201ccommitment device\u201d<\/a> \u2014 essentially making a contract with yourself that includes a penalty of some sort.<\/p>\n\n\n\n<p>\u201cWhen you set up a commitment device, you yourself are saying, \u2018I have this goal of saving for retirement, but I know it\u2019s going to be hard for me so I\u2019m going to do something that makes the benefits outway the cost&#8230; I\u2019m going to make it really hard for me to break that contract,\u2019\u201d Deborah Small, professor of marketing and psychology at the Wharton School, University of Pennsylvania, told Wealthfront.<\/p>\n\n\n\n<p>A contract with yourself can take many forms, but the penalty has to be high enough that you\u2019ll likely stick to your goal. Examples: promise your partner or roommate that you\u2019ll deep clean your entire home if you don\u2019t stick to your budget, or write out a contract with yourself stipulating that you\u2019ll cancel your Netflix account if you don\u2019t spend less. Look, sometimes you have to level with your inner child and lay down some house rules.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/iB4PoTVka0Xnul7UaC\/giphy.gif\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>via <a href=\"https:\/\/media.giphy.com\/media\/iB4PoTVka0Xnul7UaC\/giphy.gif\">Giphy<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Remove as many temptations to spend as possible<\/strong><\/h2>\n\n\n\n<p>The thing is, you already know what you need. If it didn\u2019t occur to you to need to spend money on something before you saw an ad for it while swiping on Instagram, then you very likely do not actually need it. Marketing is full of evil geniuses \u2014 take yourself out of their path of influence as much as you can, and watch your account balances flourish. Because as much as you <em>know <\/em>your financial goals are more important to you than whatever impulse purchases could be working against them, the future does not <em>tempt <\/em>you. Your dream future life might make you feel a lot of things, but being <em>tempted <\/em>is a very unique thing, and it often derails carefully laid plans instead of feeding them.<\/p>\n\n\n\n<p>That said, we know this isn\u2019t easy to do. Anyone who doesn\u2019t live on the moon without access to WiFi or cable or streaming services (which, now that we think about it, would be the <em>first <\/em>things installed in a moon colony) is constantly bombarded by shiny new things that they could buy in an instant. Just scrolling through your news feed is a temptation minefield, with everyone showing off the beautiful $16 salad they had for lunch in their designer sneakers.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have self-control problems, so we\u2019re constantly faced with temptations to spend,\u201d Small&nbsp; said. \u201cThere are things we want right now, whether it\u2019s because we observe other people spending on them and so it seems very normal to spend on it, or because we have these visceral desires to purchase things. It\u2019s like the future can\u2019t compete with that. It\u2019s too abstract and not tempting at all.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3s93EQBZs80E7Xfnt1\/giphy.gif\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/media.giphy.com\/media\/3s93EQBZs80E7Xfnt1\/giphy.gif\">via Giphy<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>For those of us who don\u2019t have enough willpower, it helps to recognize what your unnecessary spending triggers are and start to find alternatives. Try unfollowing the social media accounts that send you down online shopping spirals. Don\u2019t walk through your favorite stores \u201cjust to see what\u2019s new, I swear.\u201d And leave the bar a little earlier to catch the train rather than calling an Uber at 2 a.m. It looks different for everyone, and much like figuring out your spending\/saving\/investing budget, you have to examine your own life to see where the tempting moments exist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Remind yourself what\u2019s in it for you<\/strong><\/h2>\n\n\n\n<p>Sometimes cutting back on spending just comes down to giving yourself a reality check \u2014 you might need to regularly remind yourself what you\u2019re saving for in the first place.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen you\u2019re thinking about spending on something, think about alternative uses of that money,\u201d Small recommends. \u201cThat holds you back a little bit and changes the way you think about that purchase.\u201d<\/p>\n\n\n\n<p>Small gives the following example: When shopping for a new car, you\u2019re given the option of buying a basic car, or leveling up for a few extra thousand dollars. Most people will go with the more expensive car. You\u2019re already spending a lot of money, so why not? But if you reframe the same choice as buying the fancier car or getting the basic car <em>plus<\/em> paying for one year of housing when your kid goes to college, you\u2019re less likely to throw down for the more expensive car. If nothing else, you\u2019re more likely to think carefully about it and make a choice you\u2019re totally onboard with (even if that <em>is <\/em>going with the upgrade) instead of an impulsive one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Think small<\/strong><\/h2>\n\n\n\n<p>It sounds counterintuitive to <a href=\"https:\/\/canary.kcprod.info/blog\/34-people-share-the-one-thing-they-cut-from-their-budget-that-they-never-missed\/\">cut out small expenses when you\u2019re trying to save<\/a> more money, but it will prove to you that you don\u2019t actually miss that cash and could probably save even more. No, this is not where we sit here and tell you that buying avocado toast is the thing that\u2019s quietly ruining your finances \u2014 you can more likely blame that on student loans, the gig economy, wealth inequality, job density in affordable housing markets, need we go on? \u2014 but when it comes to day-to-day spending, small things do add up. If you buy a $4 coffee on your way to work every morning, that adds up to $1,004 a year. Making it at home a few days a week could cut that number in half.&nbsp;<\/p>\n\n\n\n<p>But what if you <em>love <\/em>your expensive coffee? What if you love chatting with your coffee guy every morning and going there means walking by the amazing smelling flower shop on your way, and basically that $4-a-day habit genuinely makes your days a little nicer? Keep it! Where else can you make cuts that you won\u2019t miss as much? Spending less should not be about deprivation \u2014 it\u2019s about assessing the real value of your spending and letting go of things that don\u2019t have much.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, sometimes smart financial habits are really just a matter of playing head games with yourself. Here&#8217;s exactly how to do that. <\/p>\n","protected":false},"author":129,"featured_media":10860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1278],"tags":[2153,1697,2209,2385,2372,2270],"coauthors":[82],"class_list":["post-10857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning","tag-cash","tag-financial-planning","tag-savings","tag-science-of-spending","tag-spending","tag-spending-habits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Trick Your Brain Into Spending Less | Wealthfront<\/title>\n<meta name=\"description\" content=\"Whether you want to save for retirement, build an emergency fund, or pay for your next vacation, spending less money will help you reach your goals faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Trick Your Brain Into Spending Less | Wealthfront\" \/>\n<meta property=\"og:description\" content=\"Whether you want to save for retirement, build an emergency fund, or pay for your next vacation, spending less money will help you reach your goals faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/\" \/>\n<meta property=\"og:site_name\" content=\"Wealthfront Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-15T14:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-10T22:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Wealthfront Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Wealthfront\" \/>\n<meta name=\"twitter:site\" content=\"@Wealthfront\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Wealthfront Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/\",\"url\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/\",\"name\":\"How to Trick Your Brain Into Spending Less | Wealthfront\",\"isPartOf\":{\"@id\":\"https:\/\/canary.kcprod.info/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg\",\"datePublished\":\"2019-08-15T14:00:44+00:00\",\"dateModified\":\"2023-10-10T22:57:36+00:00\",\"author\":{\"@id\":\"https:\/\/canary.kcprod.info/blog\/#\/schema\/person\/3eca21c0f00c276ebcaa3d634995cb77\"},\"description\":\"Whether you want to save for retirement, build an emergency fund, or pay for your next vacation, spending less money will help you reach your goals faster.\",\"breadcrumb\":{\"@id\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#primaryimage\",\"url\":\"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg\",\"contentUrl\":\"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg\",\"width\":1440,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/canary.kcprod.info/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Surprising Ways to Trick Your Brain Into Spending Less\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/canary.kcprod.info/blog\/#website\",\"url\":\"https:\/\/canary.kcprod.info/blog\/\",\"name\":\"Wealthfront Blog\",\"description\":\"Personal Finance &amp; Investing Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/canary.kcprod.info/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/canary.kcprod.info/blog\/#\/schema\/person\/3eca21c0f00c276ebcaa3d634995cb77\",\"name\":\"The Wealthfront Team\",\"description\":\"The Wealthfront Team believes everyone deserves access to sophisticated financial advice. The team includes Certified Financial Planners (CFPs), Chartered Financial Analysts (CFAs), a Certified Public Accountant (CPA), and individuals with Series 7 and Series 66 registrations from FINRA. Collectively, the Wealthfront Team has decades of experience helping people build secure and rewarding financial lives.\",\"url\":\"https:\/\/canary.kcprod.info/blog\/author\/teamwealthfront\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Trick Your Brain Into Spending Less | Wealthfront","description":"Whether you want to save for retirement, build an emergency fund, or pay for your next vacation, spending less money will help you reach your goals faster.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/","og_locale":"en_US","og_type":"article","og_title":"How to Trick Your Brain Into Spending Less | Wealthfront","og_description":"Whether you want to save for retirement, build an emergency fund, or pay for your next vacation, spending less money will help you reach your goals faster.","og_url":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/","og_site_name":"Wealthfront Blog","article_published_time":"2019-08-15T14:00:44+00:00","article_modified_time":"2023-10-10T22:57:36+00:00","og_image":[{"width":1440,"height":1080,"url":"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg","type":"image\/jpeg"}],"author":"The Wealthfront Team","twitter_card":"summary_large_image","twitter_creator":"@Wealthfront","twitter_site":"@Wealthfront","twitter_misc":{"Written by":"The Wealthfront Team","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/","url":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/","name":"How to Trick Your Brain Into Spending Less | Wealthfront","isPartOf":{"@id":"https:\/\/canary.kcprod.info/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#primaryimage"},"image":{"@id":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#primaryimage"},"thumbnailUrl":"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg","datePublished":"2019-08-15T14:00:44+00:00","dateModified":"2023-10-10T22:57:36+00:00","author":{"@id":"https:\/\/canary.kcprod.info/blog\/#\/schema\/person\/3eca21c0f00c276ebcaa3d634995cb77"},"description":"Whether you want to save for retirement, build an emergency fund, or pay for your next vacation, spending less money will help you reach your goals faster.","breadcrumb":{"@id":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#primaryimage","url":"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg","contentUrl":"https:\/\/canary.kcprod.info/blog\/wp-content\/uploads\/2019\/08\/lunch.jpg","width":1440,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/canary.kcprod.info/blog\/5-surprising-ways-to-trick-your-brain-into-spending-less\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/canary.kcprod.info/blog\/"},{"@type":"ListItem","position":2,"name":"5 Surprising Ways to Trick Your Brain Into Spending Less"}]},{"@type":"WebSite","@id":"https:\/\/canary.kcprod.info/blog\/#website","url":"https:\/\/canary.kcprod.info/blog\/","name":"Wealthfront Blog","description":"Personal Finance &amp; Investing Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/canary.kcprod.info/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/canary.kcprod.info/blog\/#\/schema\/person\/3eca21c0f00c276ebcaa3d634995cb77","name":"The Wealthfront Team","description":"The Wealthfront Team believes everyone deserves access to sophisticated financial advice. The team includes Certified Financial Planners (CFPs), Chartered Financial Analysts (CFAs), a Certified Public Accountant (CPA), and individuals with Series 7 and Series 66 registrations from FINRA. Collectively, the Wealthfront Team has decades of experience helping people build secure and rewarding financial lives.","url":"https:\/\/canary.kcprod.info/blog\/author\/teamwealthfront\/"}]}},"_links":{"self":[{"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/posts\/10857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/comments?post=10857"}],"version-history":[{"count":11,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/posts\/10857\/revisions"}],"predecessor-version":[{"id":16840,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/posts\/10857\/revisions\/16840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/media\/10860"}],"wp:attachment":[{"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/media?parent=10857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/categories?post=10857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/tags?post=10857"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/canary.kcprod.info/blog\/wp-json\/wp\/v2\/coauthors?post=10857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}