{"id":1656,"date":"2011-12-09T14:36:25","date_gmt":"2011-12-09T22:36:25","guid":{"rendered":"\/blog\/?p=1656"},"modified":"2022-01-11T17:12:47","modified_gmt":"2022-01-12T01:12:47","slug":"changing-history-online-financial-advisor","status":"publish","type":"post","link":"https:\/\/canary.kcprod.info/blog\/changing-history-online-financial-advisor\/","title":{"rendered":"Wealthfront In The News"},"content":{"rendered":"<p>Our online financial advisor service debuted last week to a host of great stories in the technology press. Our CEO Andy Rachleff wrote about the advisor service last week in <a title=\"Upfront Blog introduces online financial advisor, Wealthfront\" href=\"https:\/\/www.wealthfront.com\/blog\/introducing-online-financial-advisor-built-silicon-valley-silicon-valley\/\" target=\"_blank\" rel=\"noopener\">Introducing The First Online Financial Advisor Built In Silicon Valley For Silicon Valley<\/a>.<\/p>\n<p>\u201cWe realized that our local clients wanted exactly what we wanted for ourselves. As software engineers, we wanted good, rigorous investing advice, wrapped in a low-cost, convenient package,\u201d Andy wrote.<\/p>\n<p>In the following days, Wealthfront was covered in Cnet, All Things Digital, Gigaom and TechCrunch.<\/p>\n<h2>Leena Rao of TechCrunch wrote \u201cWealthfront Debuts Customized, Intelligent Online Investment Advisor For The Tech Community\u201d<\/h2>\n<p>\u201cFinding (and paying for) a high-quality financial advisor can be a challenging task. First, you may not meet the minimum for some private wealth management advisors, which require millions under investment. And if you do qualify, these advisors take 1 percent or more of the returns.<\/p>\n<p>\u201cWhat makes Wealthfront\u2019s web service unique is that it brings the quality investment theories of a fund manager online, at a much lower fee, essentially democratizing private wealth management to the masses. The company uses the industry-standard Modern Portfolio Theory, which until now, has been kept out of consumers\u2019 reach, and was only accessible via expensive financial advisors.\u201d<\/p>\n<p>Her whole story is <a title=\"Wealthfront review in TechCrunch\" href=\"http:\/\/techcrunch.com\/2011\/12\/01\/wealthfront-debuts-customized-intelligent-online-investment-advisor-for-the-tech-community\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Cnet\u2019s Paul Sloan wrote \u201cWealthfront takes on Wall Street \u2013 Silicon Valley style\u201d<\/h2>\n<p>\u201cWealthfront, a startup backed by Marc Andreessen and other Valley luminaries, is trying to upend the old-school money management model by replacing it with a system powered by software. The pitch: Why trust your money to a Wall Street money manager who charges steep fees when well-designed software can do a better job for a lot less?<\/p>\n<p>\u201c\u2018Our goal is to democratize access to sophisticated financial advice,\u2019 says CEO and President Andy Rachleff, a former general partner with Benchmark Capital. \u2018This area is ripe for disruption.\u2019\u201d<\/p>\n<p>His full article can be found <a title=\"Wealthfront review in CNET\" href=\"http:\/\/news.cnet.com\/8301-1023_3-57334289-93\/wealthfront-takes-on-wall-street-silicon-valley-style\/?tag=mncol\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>On Malik of Gigaom wrote, \u201cAs Tech Booms, The Doors To Wealthfront Open\u201d<\/h2>\n<p>\u201cFrom LinkedIn to Pandora to, soon, Facebook, there is a growing number of folks who are looking to find better ways to manage their money. That includes engineers, product managers, designers \u2014 folks who are not senior management, founders or c-suite residents. They may not have millions, but they need financial advisor services.<\/p>\n<p>\u201cEnter Wealthfront, which has its own variation of modern portfolio theory and has developed its own algorithms for assessing your risk profile.\u201d<\/p>\n<p>His whole story is <a title=\"Wealthfront review in GigaOm\" href=\"http:\/\/gigaom.com\/2011\/12\/01\/as-tech-booms-the-doors-to-the-wealthfront-open\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Kara Swisher of All Things Digital wrote \u201cWealthfront Finally Launches, Aimed at Silicon Valley\u2019s \u2018Richie Rich\u2019 Newbies<\/h2>\n<p>\u201cWealthfront, the Silicon Valley start-up with more than $10 million in its own kitty, finally officially launched its long-planned Online Financial Advisor product today, with a focus on attracting techies interested in more easily managing their money. \u2026 Its aim now is to try to solve the thorny problem of delivering actionable and easy-to-use tools for making investments online, for those who have some money but little time or expertise.\u201d<\/p>\n<p>Her whole story is <a title=\"Wealthfront review in All Things Digital\" href=\"http:\/\/allthingsd.com\/20111201\/wealthfront-finally-lauches-aimed-at-silicon-valleys-newbie-richie-richs\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our online financial advisor service debuted last week to a host of great stories in the technology press. Our CEO Andy Rachleff wrote about the advisor service last week in Introducing The First Online Financial Advisor Built In Silicon Valley For Silicon Valley. \u201cWe realized that our local clients wanted exactly what we wanted for [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":7260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1315,1360],"tags":[1621,1622,1623,1624,1625,1626,1617,1627,1628,1362],"coauthors":[1276],"class_list":["post-1656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","category-product-news","tag-all-things-digital","tag-cnet","tag-gigaom","tag-kara-swisher","tag-leena-rao","tag-om-malik","tag-online-financial-advisor","tag-paul-sloan","tag-techcrunch","tag-wealthfront"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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